{"id":63867,"date":"2024-08-05T15:03:40","date_gmt":"2024-08-05T13:03:40","guid":{"rendered":"https:\/\/dorogimedence.hu\/?p=63867"},"modified":"2024-08-05T15:03:40","modified_gmt":"2024-08-05T13:03:40","slug":"a-rutintalan-soforokre-koncentral-a-magyar-suzuki-egyutt-az-utakon-idei-kampanya","status":"publish","type":"post","link":"https:\/\/dorogimedence.hu\/index.php\/2024\/08\/05\/a-rutintalan-soforokre-koncentral-a-magyar-suzuki-egyutt-az-utakon-idei-kampanya\/","title":{"rendered":"A rutintalan sof\u0151r\u00f6kre koncentr\u00e1l a Magyar Suzuki \u201eEgy\u00fctt az utakon\u201d idei kamp\u00e1nya"},"content":{"rendered":"<p><strong>Vajon kell\u0151 t\u00fcrelemmel fordulnak a tapasztaltak a tanul\u00f3 vagy rutintalan aut\u00f3vezet\u0151k fel\u00e9? Ugyanakkor mit tehetnek azok, akik sokkal magabiztosabbak szeretn\u00e9nek lenni, ha vol\u00e1n m\u00f6g\u00e9 \u00fclnek? A Magyar Suzuki \u201eEgy\u00fctt az utakon \u2013 Te is volt\u00e1l kezd\u0151 sof\u0151r\u201d k\u00f6zleked\u00e9sbiztons\u00e1gi programj\u00e1ban id\u00e9n \u0151sszel egy \u00fajabb, sokakat \u00e9rint\u0151 k\u00e9rd\u00e9sben ind\u00edt eduk\u00e1ci\u00f3s integr\u00e1lt kamp\u00e1nyt.<\/strong><\/p>\n<p>Az esztergomi aut\u00f3gy\u00e1rt\u00f3 v\u00e1llalat h\u00e1rom \u00e9vvel ezel\u0151tt ind\u00edtotta el k\u00f6zleked\u00e9sbiztons\u00e1gi kamp\u00e1ny\u00e1t. Olyan, a k\u00f6zleked\u00e9s \u00f6sszes r\u00e9sztvev\u0151j\u00e9t \u00e9rint\u0151 k\u00e9rd\u00e9sekre szeretn\u00e9 felh\u00edvni a figyelmet, amelyekben v\u00e1ltoz\u00e1sra lenne sz\u00fcks\u00e9g. Az \u201eEgy\u00fctt az utakon\u201d els\u0151 \u00e9v\u00e9ben azt mutatt\u00e1k meg v\u00e9lem\u00e9nyvez\u00e9rekkel \u00e9s k\u00f6zleked\u00e9si szak\u00e9rt\u0151kkel, milyen vesz\u00e9lyes, ha a k\u00fclvil\u00e1ggal nem t\u00f6r\u0151dve, az \u00e9rzelmeinkt\u0151l vez\u00e9relve vesz\u00fcnk r\u00e9szt a k\u00f6zleked\u00e9sben. Az agresszi\u00f3, a t\u00fcrelmetlens\u00e9g egyre t\u00f6bb probl\u00e9m\u00e1t okoz az utakon. Tavaly a megk\u00fcl\u00f6nb\u00f6ztet\u0151 jelz\u00e9st haszn\u00e1l\u00f3 j\u00e1rm\u0171vekre f\u00f3kusz\u00e1ltak: az \u201eAdj utat, ments \u00e9letet!\u201d programban az Orsz\u00e1gos Ment\u0151szolg\u00e1lat, a Kom\u00e1rom-Esztergom V\u00e1rmegyei Katasztr\u00f3fav\u00e9delmi Igazgat\u00f3s\u00e1g \u00e9s a Kom\u00e1rom-Esztergom V\u00e1rmegyei Rend\u0151r-f\u0151kapit\u00e1nys\u00e1g volt a szakmai egy\u00fcttm\u0171k\u00f6d\u0151 partner.<\/p>\n<p><strong>C\u00e9l a k\u00f6zbesz\u00e9d tematiz\u00e1l\u00e1sa<\/strong><\/p>\n<p>A Magyar Suzuki ebben az \u00e9vben ism\u00e9t egy olyan t\u00e9m\u00e1t v\u00e1lasztott \u00e1lland\u00f3 szak\u00e9rt\u0151ikkel, Cs\u00f6rg\u0151 L\u00e1szl\u00f3 vezet\u00e9stechnikai tr\u00e9ner \u00e9s Zerkovitz D\u00e1vid k\u00f6zleked\u00e9spszichol\u00f3gus bevon\u00e1s\u00e1val, amely minden aut\u00f3st \u00e9rint. A tanul\u00f3- vagy rutintalan vezet\u0151k k\u00f6z\u00fati r\u00e9szv\u00e9tele nem minden esetben elfogadott, sokszor a t\u00fcrelmetlens\u00e9g, az idegess\u00e9g, de sok esetben m\u00e9g az agresszi\u00f3 is megjelenik. Nemcsak a negat\u00edv \u00e9rzelmi megnyilv\u00e1nul\u00e1sok \u00e1llnak azonban a h\u00e1tt\u00e9rben, amikor a bizonytalan sof\u0151r\u00f6k szorong\u00e1st, vagy f\u00e9lelmet \u00e9reznek, amikor vol\u00e1n m\u00f6g\u00e9 \u00fclnek. Ha egy\u00e1ltal\u00e1n v\u00e1llalkoznak erre a jogos\u00edtv\u00e1ny megszerz\u00e9se ut\u00e1n.<\/p>\n<p>\u201eFontosnak tartjuk, hogy \u00e9vr\u0151l \u00e9vre olyan t\u00e9m\u00e1kkal tematiz\u00e1ljuk a k\u00f6zleked\u00e9ssel kapcsolatos besz\u00e9lget\u00e9seket, amelyekben v\u00e1ltoz\u00e1sra van sz\u00fcks\u00e9g. Ebben kiemelt egy\u00fcttm\u0171k\u00f6d\u0151 szerepet sz\u00e1nunk a szakembereknek, a hat\u00f3s\u00e1goknak \u00e9s v\u00e9lem\u00e9nyvez\u00e9reknek. Ugyanakkor az id\u00e9n szeretn\u00e9nk m\u00e9g jobban bevonni a nyilv\u00e1noss\u00e1got, ez\u00e9rt p\u00e1ly\u00e1zatot hirdet\u00fcnk olyan sof\u0151r\u00f6knek, akik nem \u00e9rzik magukat komfortosan az utakon. A nyerteseknek lehet\u0151s\u00e9get adunk, hogy olyan rutint \u00e9s tapasztalatot szerezhessenek, amely j\u00f3volt\u00e1b\u00f3l fenntart\u00e1sok n\u00e9lk\u00fcl vesznek r\u00e9szt a j\u00f6v\u0151ben a k\u00f6zleked\u00e9sben\u201d \u2013 mondta Bonn\u00e1r-Csonka Zsuzsanna, a Magyar Suzuki Zrt. kommunik\u00e1ci\u00f3s vezet\u0151je.<\/p>\n<p>A \u201eNeked mi a t\u00f6rt\u00e9neted?\u201d c\u00edm\u0171 p\u00e1ly\u00e1zattal kapcsolatos inform\u00e1ci\u00f3k a kamp\u00e1ny <a href=\"https:\/\/www.suzuki.hu\/corporate\/hu\/egyutt-az-utakon-2024\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #0000ff;\">microsite-j\u00e1n<\/span><\/a> \u00e9rhet\u0151k el. Az integr\u00e1lt kamp\u00e1ny kulcs\u00fczeneteit kutat\u00e1s alapj\u00e1n k\u00e9sz\u00edtett k\u00f6zlem\u00e9nyekkel, social media fel\u00fcleteken, fizetett m\u00e9dia- \u00e9s influencer-egy\u00fcttm\u0171k\u00f6d\u00e9sekkel szeretn\u00e9k eljuttatni a c\u00e9lcsoportokhoz, a tapasztalt \u00e9s a rutintalan sof\u0151r\u00f6kh\u00f6z egyar\u00e1nt. A p\u00e1ly\u00e1zat nyertesei pedig egy f\u00e9lnapos vezet\u00e9stechnikai tr\u00e9ningen vehetnek r\u00e9szt a zs\u00e1mb\u00e9ki DrivingCampen. Sipos Orsi \u00e9s Szab\u00f3 Bal\u00e1zs M\u00e1t\u00e9 stand-uposok, Vogel Adrienn aut\u00f3versenyz\u0151, B. Nagy R\u00e9ka \u00e9nekesn\u0151, Cs\u00f6rg\u0151 L\u00e1szl\u00f3, a DrivingCamp vezet\u0151 tr\u00e9nere, Zerkovitz D\u00e1vid k\u00f6zleked\u00e9spszichol\u00f3gus \u00e9s G\u00e1l Krist\u00f3f rend\u0151r ezredes, a rend\u0151rs\u00e9g sz\u00f3viv\u0151je vesz r\u00e9szt a kamp\u00e1nyban.<\/p>\n<p>Az \u201eEgy\u00fctt az utakon\u201d szakmai partnere az ORFK-OBB, illetve a DrivingCamp. A kamp\u00e1nyt a Magyar Suzuki v\u00e1llalati kommunik\u00e1ci\u00f3j\u00e1t t\u00e1mogat\u00f3 k\u00e9t \u00fcgyn\u00f6ks\u00e9g, a BeSocial \u00e9s a Morpho seg\u00edti.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vajon kell\u0151 t\u00fcrelemmel fordulnak a tapasztaltak a tanul\u00f3 vagy rutintalan aut\u00f3vezet\u0151k fel\u00e9? Ugyanakkor mit tehetnek azok, akik sokkal magabiztosabbak szeretn\u00e9nek lenni, ha vol\u00e1n m\u00f6g\u00e9 \u00fclnek? A Magyar Suzuki \u201eEgy\u00fctt az utakon \u2013 Te is volt\u00e1l kezd\u0151 sof\u0151r\u201d k\u00f6zleked\u00e9sbiztons\u00e1gi programj\u00e1ban id\u00e9n \u0151sszel egy \u00fajabb, sokakat \u00e9rint\u0151 k\u00e9rd\u00e9sben ind\u00edt eduk\u00e1ci\u00f3s integr\u00e1lt kamp\u00e1nyt. Az esztergomi aut\u00f3gy\u00e1rt\u00f3 v\u00e1llalat h\u00e1rom<\/p>\n","protected":false},"author":1,"featured_media":63868,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[3,6948],"tags":[4792],"class_list":{"0":"post-63867","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-hirek","8":"category-szines","9":"tag-magyar-suzuki"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A rutintalan sof\u0151r\u00f6kre koncentr\u00e1l a Magyar Suzuki \u201eEgy\u00fctt az utakon\u201d idei kamp\u00e1nya<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dorogimedence.hu\/index.php\/2024\/08\/05\/a-rutintalan-soforokre-koncentral-a-magyar-suzuki-egyutt-az-utakon-idei-kampanya\/\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:type\" content=\"article\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:title\" content=\"A rutintalan sof\u0151r\u00f6kre koncentr\u00e1l a Magyar Suzuki \u201eEgy\u00fctt az utakon\u201d idei kamp\u00e1nya\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:description\" content=\"Vajon kell\u0151 t\u00fcrelemmel fordulnak a tapasztaltak a tanul\u00f3 vagy rutintalan aut\u00f3vezet\u0151k fel\u00e9? 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