{"id":61969,"date":"2024-05-15T12:41:13","date_gmt":"2024-05-15T10:41:13","guid":{"rendered":"https:\/\/dorogimedence.hu\/?p=61969"},"modified":"2024-05-16T09:09:30","modified_gmt":"2024-05-16T07:09:30","slug":"esztergomban-tartottak-tavaszi-kozgyulesuket-a-hazai-szallodasok","status":"publish","type":"post","link":"https:\/\/dorogimedence.hu\/index.php\/2024\/05\/15\/esztergomban-tartottak-tavaszi-kozgyulesuket-a-hazai-szallodasok\/","title":{"rendered":"Esztergomban tartott\u00e1k tavaszi k\u00f6zgy\u0171l\u00e9s\u00fcket a hazai sz\u00e1llod\u00e1sok"},"content":{"rendered":"<div class=\"lead\"><strong>T\u00f6bb mint h\u00e1romsz\u00e1z szakember r\u00e9szv\u00e9tel\u00e9vel, a Grand Hotel Esztergomban tartotta meg soros, imm\u00e1r LIX. k\u00f6zgy\u0171l\u00e9s\u00e9t a Magyar Sz\u00e1llod\u00e1k \u00e9s \u00c9ttermek Sz\u00f6vets\u00e9ge. A m\u00e1sf\u00e9l napos esem\u00e9ny vacsor\u00e1val \u00e9s networking esem\u00e9nnyel indult, majd kedden szakmai el\u0151ad\u00e1sokkal folytat\u00f3dott <\/strong><em>&#8211; k\u00f6z\u00f6lte a <a href=\"https:\/\/turizmus.com\/szallashely-vendeglatas\/arparitas-kapuorseg-es-hospitality-championok-a-szallodaszovetseg-kozgyulesenek-napirendjen-1192181\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #0000ff;\">Turizmus.com<\/span><\/a><\/em><strong><br \/>\n<\/strong><\/div>\n<div class=\"szoveg\">\n<p>Els\u0151k\u00e9nt <strong>Flesch Tam\u00e1s<\/strong> eln\u00f6k k\u00f6sz\u00f6nt\u00f6tte a r\u00e9sztvev\u0151ket, kiemelve a t\u00e1rsszervezetek k\u00e9pvisel\u0151it, majd <strong>Hern\u00e1di \u00c1d\u00e1m<\/strong> polg\u00e1rmester osztott meg \u00f6rvendetes adatokat a v\u00e1ros turizmus\u00e1r\u00f3l. Mint elmondta, Esztergom nem f\u00e9l- vagy egynapos desztin\u00e1ci\u00f3 t\u00f6bb\u00e9, az idei els\u0151 negyed\u00e9vben az Esztergomban elt\u00f6lt\u00f6tt vend\u00e9g\u00e9jszak\u00e1k sz\u00e1ma 14%-kal n\u0151tt, m\u00e1rciusban pedig kiemelked\u0151, 30%-os volt a b\u0151v\u00fcl\u00e9s. Elhangzott, hogy <span class=\"kiemelt-szoveg\">a v\u00e1ros kataliz\u00e1tor szerepet j\u00e1tszik a turizmus fejleszt\u00e9s\u00e9ben: 3 Tourinform-irod\u00e1t is m\u0171k\u00f6dtetnek, az irod\u00e1k k\u00e9pvisel\u0151i minden v\u00e1rosi rendezv\u00e9nyen jelen vannak. <\/span>A kitelep\u00fcl\u00e9sek miatt az irod\u00e1k forgalma a 2,5-szeres\u00e9re n\u0151tt. A belf\u00f6ldi vend\u00e9gek mellett els\u0151sorban szlov\u00e1k, cseh \u00e9s n\u00e9met turist\u00e1k \u00e9rkeznek Esztergomba. C\u00e9ljuk, hogy a lengyel piacon is megismertess\u00e9k a v\u00e1rost \u2013 emelte ki a polg\u00e1rmester.<\/p>\n<p>Ezut\u00e1n <strong>F\u00f6ldv\u00e1ri Kriszti\u00e1n<\/strong>, a Visit Hungary vez\u00e9rigazgat\u00f3ja osztotta meg a hallgat\u00f3s\u00e1ggal az imm\u00e1r v\u00e9gleges tavalyi magyarorsz\u00e1gi vend\u00e9gforgalmi statisztik\u00e1kat. Mint elmondta, az NTAK adatai alapj\u00e1n 2023-ban 16,2 milli\u00f3 turista 41,8 milli\u00f3 vend\u00e9g\u00e9jszak\u00e1t t\u00f6lt\u00f6tt el a hazai sz\u00e1ll\u00e1shelyeken, ezzel a forgalom m\u00e1r fel\u00fclm\u00falta a pand\u00e9mia el\u0151tti adatokat. K\u00fcl\u00f6n\u00f6sen \u00f6rvendetes, hogy a bev\u00e9telek az infl\u00e1ci\u00f3t meghalad\u00f3 m\u00e9rt\u00e9kben n\u00f6vekedtek. Budapesten 18% feletti volt a vend\u00e9g\u00e9jszak\u00e1k sz\u00e1m\u00e1nak n\u00f6veked\u00e9se. Az id\u00e9n folytat\u00f3dott a fel\u00edvel\u0151 trend, szint\u00e9n 18%-os volt az els\u0151 negyed\u00e9vben a vend\u00e9gforgalom n\u00f6veked\u00e9se. A vend\u00e9gforgalom 60%-a sz\u00e1llod\u00e1kban realiz\u00e1l\u00f3dott, n\u0151tt a kapacit\u00e1skihaszn\u00e1lts\u00e1g is. A dinamikus n\u00f6veked\u00e9s fenntart\u00e1sa \u00e9rdek\u00e9ben \u00faj z\u00e1szl\u00f3shaj\u00f3 projektek indulnak H\u00e9v\u00edzen \u00e9s Tokajban, ennek keret\u00e9ben val\u00f3sult meg a Bahart flottafejleszt\u00e9se is. Hozz\u00e1tette, a j\u00faliust\u00f3l indul\u00f3 magyar EU-eln\u00f6ks\u00e9g j\u00f3t tesz majd a hivat\u00e1sturizmusnak is. A Kisfaludy-program keret\u00e9ben kor\u00e1bban meg\u00fajult 14 ezer hazai sz\u00e1ll\u00e1shely ut\u00e1n most a vid\u00e9ki vend\u00e9gl\u00e1t\u00f3helyek kapnak 13 milli\u00e1rd forintos t\u00e1mogat\u00e1st.<\/p>\n<p>A bevezet\u0151 el\u0151ad\u00e1sok ut\u00e1n <strong>Flesch Tam\u00e1s, <\/strong>az MSZ\u00c9SZ eln\u00f6ke tartotta meg besz\u00e1mol\u00f3j\u00e1t. Kiemelte, hogy akt\u00edv munka folyik a tavasszal l\u00e9trej\u00f6tt turisztikai tan\u00e1csad\u00f3 test\u00fcletben, Nagy M\u00e1rton&nbsp;gazdas\u00e1gfejleszt\u00e9si miniszter nyitott a szakmai szervezetek kezdem\u00e9nyez\u00e9seire. A forgalmi adatokkal kapcsolatban elmondta, folytat\u00f3dik a vend\u00e9g\u00e9jszak\u00e1k sz\u00e1m\u00e1nak vissza\u00e9p\u00fcl\u00e9se, \u00e9s <span class=\"kiemelt-szoveg\">az idei lehet az els\u0151 \u00e9v, amikor megd\u00f6ntheti a sz\u00e1llod\u00e1k forgalma a 2019-es cs\u00facsot.<\/span> Eur\u00f3pai \u00f6sszehasonl\u00edt\u00e1sban is siker\u00fclt a RevPAR mutat\u00f3t n\u00f6velni \u2013 hangs\u00falyozta.<\/p>\n<p>Ezut\u00e1n <strong>Kov\u00e1cs Bal\u00e1zs<\/strong>, a GD Consulting alap\u00edt\u00f3ja az osztr\u00e1k \u00fajturizmust mutatta be a gyakorlatban. &nbsp;Mint elmondta, a szomsz\u00e9dos orsz\u00e1gban 2019-ben elk\u00e9sz\u00fclt a turizmus mesterterve, amelynek l\u00e9nyege, hogy nincs t\u00f6bb n\u00f6veked\u00e9si k\u00e9nyszer, a hangs\u00faly a hozz\u00e1adott \u00e9rt\u00e9kre \u00e9s a min\u0151s\u00e9gre ker\u00fclt. <span class=\"kiemelt-szoveg\">A paradigmav\u00e1lt\u00e1s sor\u00e1n az \u00e9letmin\u0151s\u00e9g ker\u00fcl a k\u00f6zpontba, egyszerre kell arr\u00f3l gondoskodni, hogy a turista, a helyben \u00e9l\u0151 \u00e9s a turizmusban dolgoz\u00f3 szem\u00e9ly is j\u00f3l \u00e9rezze mag\u00e1t. <\/span>Az\u00f3ta nem is desztin\u00e1ci\u00f3ban, hanem \u00e9lm\u00e9nyt\u00e9rben gondolkodnak.<\/p>\n<p>Az \u00fczleti turizmus aktu\u00e1lis trendjeir\u0151l a MaReSz f\u0151titk\u00e1ra, <strong>Sz\u0171cs Bal\u00e1zs<\/strong> tartott el\u0151ad\u00e1st. Mint elmondta, 2023 eredm\u00e9nyes \u00e9v volt a ter\u00fclet sz\u00e1m\u00e1ra, 30%-os&nbsp; n\u00f6veked\u00e9ssel. Id\u00e9n ugyanakkor nem lesz akkora esem\u00e9ny haz\u00e1nkban, mint amilyen az atl\u00e9tikai vil\u00e1gbajnoks\u00e1g volt, ez\u00e9rt \u00f6r\u00fclni lehet a tavalyi eredm\u00e9ny megism\u00e9tl\u00e9s\u00e9nek, b\u00e1r t\u00f6bb nagy l\u00e9tsz\u00e1m\u00fa rendezv\u00e9nynek \u2013 Jehova tan\u00fai kongresszus, ISUOG, Travelworld \u00e9s IBCG konferencia \u2013 is helyet ad Budapest.<\/p>\n<p>Ezut\u00e1n <strong>Bel\u00e1n Mikl\u00f3s<\/strong>, az Everguest \u00fcgyvezet\u0151je v\u00e1zolta fel c\u00e9ge \u00faj mesters\u00e9ges intelligencia-megold\u00e1s\u00e1t, amelynek m\u00e1jus 23-\u00e1n lesz a bemutat\u00f3 esem\u00e9nye. A d\u00e9lel\u0151tti program z\u00e1r\u00e1sak\u00e9nt a sz\u00e1llodai szob\u00e1k els\u00f6t\u00e9t\u00edt\u00e9s\u00e9nek k\u00e9rd\u00e9sk\u00f6r\u00e9t <strong>Bakodi Katalin<\/strong>, a JAB Anstoetz kelet-eur\u00f3pai igazgat\u00f3ja j\u00e1rta k\u00f6r\u00fcl.<\/p>\n<p><em>Bor\u00edt\u00f3k\u00e9p: Tam\u00e1s P\u00e1l<\/em><br \/>\n<em>Forr\u00e1s: turizmus.com<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>T\u00f6bb mint h\u00e1romsz\u00e1z szakember r\u00e9szv\u00e9tel\u00e9vel, a Grand Hotel Esztergomban tartotta meg soros, imm\u00e1r LIX. k\u00f6zgy\u0171l\u00e9s\u00e9t a Magyar Sz\u00e1llod\u00e1k \u00e9s \u00c9ttermek Sz\u00f6vets\u00e9ge. A m\u00e1sf\u00e9l napos esem\u00e9ny vacsor\u00e1val \u00e9s networking esem\u00e9nnyel indult, majd kedden szakmai el\u0151ad\u00e1sokkal folytat\u00f3dott &#8211; k\u00f6z\u00f6lte a Turizmus.com Els\u0151k\u00e9nt Flesch Tam\u00e1s eln\u00f6k k\u00f6sz\u00f6nt\u00f6tte a r\u00e9sztvev\u0151ket, kiemelve a t\u00e1rsszervezetek k\u00e9pvisel\u0151it, majd Hern\u00e1di \u00c1d\u00e1m polg\u00e1rmester osztott<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[38,3],"tags":[42,5624,6223,1271],"class_list":{"0":"post-61969","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-esztergom","7":"category-hirek","8":"tag-esztergom","9":"tag-featured","10":"tag-kozgyules","11":"tag-szalloda"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Esztergomban tartott\u00e1k tavaszi k\u00f6zgy\u0171l\u00e9s\u00fcket a hazai sz\u00e1llod\u00e1sok<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dorogimedence.hu\/index.php\/2024\/05\/15\/esztergomban-tartottak-tavaszi-kozgyulesuket-a-hazai-szallodasok\/\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:type\" content=\"article\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:title\" content=\"Esztergomban tartott\u00e1k tavaszi k\u00f6zgy\u0171l\u00e9s\u00fcket a hazai sz\u00e1llod\u00e1sok\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:description\" content=\"T\u00f6bb mint h\u00e1romsz\u00e1z szakember r\u00e9szv\u00e9tel\u00e9vel, a Grand Hotel Esztergomban tartotta meg soros, imm\u00e1r LIX. k\u00f6zgy\u0171l\u00e9s\u00e9t a Magyar Sz\u00e1llod\u00e1k \u00e9s \u00c9ttermek Sz\u00f6vets\u00e9ge. 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