{"id":31156,"date":"2021-03-18T08:16:02","date_gmt":"2021-03-18T07:16:02","guid":{"rendered":"http:\/\/dorogimedence.hu\/?p=31156"},"modified":"2021-03-18T09:38:04","modified_gmt":"2021-03-18T08:38:04","slug":"boredukacios-kampanyt-indit-a-hilltop","status":"publish","type":"post","link":"https:\/\/dorogimedence.hu\/index.php\/2021\/03\/18\/boredukacios-kampanyt-indit-a-hilltop\/","title":{"rendered":"Boreduk\u00e1ci\u00f3s kamp\u00e1nyt ind\u00edt a Hilltop"},"content":{"rendered":"<p><strong>Az Agr\u00e1rminiszt\u00e9rium bor\u00e1szati term\u00e9kek prom\u00f3ci\u00f3j\u00e1nak t\u00e1mogat\u00e1s\u00e1ra ki\u00edrt p\u00e1ly\u00e1zat\u00e1n nyertes Hilltop <\/strong><strong>boreduk\u00e1ci\u00f3s kamp\u00e1nyt <\/strong><strong>ind\u00edt<\/strong> <strong>az EU orsz\u00e1gaiban<\/strong><strong>.<\/strong><\/p>\n<p>Magyarorsz\u00e1g egyik legnagyobb borbirtok\u00e1n gazd\u00e1lkod\u00f3 c\u00e9g a magyar mellett az eur\u00f3pai fogyaszt\u00f3kat is megsz\u00f3l\u00edtja a bor\u00e1szatnak otthon ad\u00f3 Fels\u0151-Pannon borr\u00e9gi\u00f3 megismertet\u00e9s\u00e9vel \u00e9s azon bel\u00fcl a neszm\u00e9lyi borok n\u00e9pszer\u0171s\u00edt\u00e9s\u00e9vel. A kamp\u00e1ny sor\u00e1n a Hilltop kiemelt figyelmet ford\u00edt a Neszm\u00e9ly OEM f\u00f6ldrajzi \u00e1rujelz\u0151 \u00faj fogyaszt\u00f3kkal t\u00f6rt\u00e9n\u0151 megismertet\u00e9s\u00e9re, a min\u0151s\u00e9gi borfogyaszt\u00e1s mindennapi kult\u00far\u00e1j\u00e1nak terjeszt\u00e9s\u00e9re, a r\u00e9gi\u00f3 uni\u00f3s oltalmat \u00e9lvez\u0151 bor\u00e1szati term\u00e9keinek \u00e1ltal\u00e1nos n\u00e9pszer\u0171s\u00edt\u00e9s\u00e9re, valamint a min\u0151s\u00e9gi borfogyaszt\u00e1s kult\u00far\u00e1j\u00e1nak t\u00e1mogat\u00e1s\u00e1ra.<\/p>\n<p>A Hilltop bor\u00e1szata 1993-ban egy egykori TSZ pinc\u00e9ben, t\u00edzezer hektoliternyi f\u00e9mtart\u00e1llyal \u00e9s 110 hekt\u00e1r el\u00f6regedett t\u0151k\u00e9vel kezdte meg a neszm\u00e9lyi bor h\u00edrnev\u00e9nek \u00fajra\u00e9p\u00edt\u00e9s\u00e9t. K\u00f6zel harminc \u00e9v sikerei ut\u00e1n az orsz\u00e1g egyik legnagyobb borbirtokak\u00e9nt tov\u00e1bbra is misszi\u00f3j\u00e1nak tekinti a magyar bor n\u00e9pszer\u0171s\u00edt\u00e9s\u00e9t. Ebben a tev\u00e9kenys\u00e9g\u00e9ben jelent \u00fajabb m\u00e9rf\u00f6ldk\u00f6vet az Agr\u00e1rminiszt\u00e9rium \u00e1ltal ki\u00edrt p\u00e1ly\u00e1zat\u00e1n elnyert t\u00e1mogat\u00e1s, amely m\u00e9g sz\u00e9lesebb k\u00f6z\u00f6ns\u00e9g megsz\u00f3l\u00edt\u00e1s\u00e1ra ad lehet\u0151s\u00e9get.<\/p>\n<p>\u201eIzgatottan \u00e9s nagy tervekkel v\u00e1gunk bele a k\u00f6vetkez\u0151 id\u0151szakba. Neszm\u00e9ly lassan h\u00e1rom \u00e9vtizede az otthonunk, ez\u00e9rt is \u00f6r\u00fcl\u00fcnk annak, hogy a p\u00e1ly\u00e1zatnak k\u00f6sz\u00f6nhet\u0151en az eddigin\u00e9l is t\u00f6bbet tehet\u00fcnk a neszm\u00e9lyi bor h\u00edrnev\u00e9nek \u00f6regb\u00edt\u00e9s\u00e9\u00e9rt. Szeretn\u00e9nk, hogy min\u00e9l t\u00f6bben megismerj\u00e9k \u00e9s megszeress\u00e9k azokat a r\u00e9gi\u00f3nk boraira jellemz\u0151 saj\u00e1tos illat- \u00e9s \u00edzjegyeket, amik borvid\u00e9k\u00fcnk d\u0171l\u0151inek k\u00fcl\u00f6nleges fekv\u00e9se \u00e9s mikrokl\u00edm\u00e1ja csemp\u00e9sz a palackokba.\u201d <em>\u2013 emelte ki Keresztury \u00c9va, a Hilltop egyik alap\u00edt\u00f3 tulajdonosa a p\u00e1ly\u00e1zati t\u00e1mogat\u00e1s kapcs\u00e1n.<\/em><\/p>\n<p>Az Agr\u00e1rminiszt\u00e9rium bor\u00e1szati term\u00e9kek prom\u00f3ci\u00f3j\u00e1nak t\u00e1mogat\u00e1s\u00e1ra ki\u00edrt p\u00e1ly\u00e1zat\u00e1nak c\u00e9lja a tudatos \u00e9s a min\u0151s\u00e9gi borfogyaszt\u00e1s kult\u00far\u00e1j\u00e1nak er\u0151s\u00edt\u00e9se az Eur\u00f3pai Uni\u00f3 piacain bel\u00fcl. A Hilltop ezt k\u00f6vetve a k\u00f6vetkez\u0151 k\u00e9t \u00e9vben saj\u00e1t kommunik\u00e1ci\u00f3j\u00e1ban kiemelt hangs\u00falyt fektet majd a fogyaszt\u00f3i eduk\u00e1ci\u00f3ra: a bor\u00e1szatnak otthont ad\u00f3 Fels\u0151-Pannon borr\u00e9gi\u00f3 \u00e9s azon bel\u00fcl a Neszm\u00e9lyi borvid\u00e9k bemutat\u00e1s\u00e1nak, a r\u00e9gi\u00f3 sz\u0151l\u0151fajt\u00e1inak \u00e9s borainak megismertet\u00e9s\u00e9nek, a f\u00f6ldrajzi \u00e1rujelz\u0151kr\u0151l val\u00f3 t\u00e1j\u00e9koztat\u00e1snak, emellett informat\u00edv anyagokat tesz majd k\u00f6zz\u00e9 a borkult\u00far\u00e1r\u00f3l, \u00e9s felh\u00edvja a figyelmet a tudatos \u00e9s m\u00e9rt\u00e9kletes fogyaszt\u00e1sra. Mindezek visszak\u00f6sz\u00f6nnek majd a bor\u00e1szat weboldal\u00e1n, k\u00f6z\u00f6ss\u00e9gi m\u00e9dia oldalain, \u00e9s \u2013 amikor majd a j\u00e1rv\u00e1nyhelyzet engedi \u2013 rendezv\u00e9nyeken is. A Hilltop sz\u00e1nd\u00e9ka, hogy az eduk\u00e1ci\u00f3 sor\u00e1n kiemelten sz\u00f3ljon a fiatalokhoz, \u201ekezd\u0151\u201d borfogyaszt\u00f3khoz, \u0151ket arculat\u00e1nak tavaszra \u00fctemezett meg\u00faj\u00edt\u00e1s\u00e1val k\u00edv\u00e1nja megsz\u00f3l\u00edtani.<\/p>\n<p><strong>Trad\u00edci\u00f3 \u00e9s innov\u00e1ci\u00f3: a Hilltopr\u00f3l<\/strong><\/p>\n<p>Az 1993-ban alap\u00edtott Hilltop m\u00e1rka a 21. sz\u00e1zad innovat\u00edv megold\u00e1sait \u00e9s a Kamocsay \u00c1kos f\u0151bor\u00e1sz nev\u00e9vel f\u00e9mjelzett t\u00f6bb \u00e9vtizedes szaktud\u00e1st \u00f6tv\u00f6zve form\u00e1l piacot, \u00edzl\u00e9st, \u00e9s teremt kult\u00far\u00e1t. A redukt\u00edv technol\u00f3gia a k\u00fcl\u00f6nb\u00f6z\u0151 fekv\u00e9s\u0171, talaj\u00f6sszet\u00e9tel\u0171 \u00e9s mikrokl\u00edm\u00e1j\u00fa neszm\u00e9lyi d\u0171l\u0151k k\u00fcl\u00f6nlegess\u00e9g\u00e9t k\u00f6nnyen el\u00e9rhet\u0151, \u00e9rtelmezhet\u0151 \u00e9s szerethet\u0151 t\u00e9telekbe z\u00e1rja. Ez\u00e9rt a haz\u00e1nk egyik legnagyobb, t\u00f6bb mint 400 hekt\u00e1ros borbirtok\u00e1n k\u00e9sz\u00fcl\u0151 egyedi illatelemekben gazdag borok min\u0151s\u00e9gi, fenntarthat\u00f3 \u00e9s tudatos v\u00e1laszt\u00e1st k\u00edn\u00e1lnak a borkedvel\u0151k sz\u00e1m\u00e1ra. A kor\u00e1bban els\u0151sorban a k\u00fclf\u00f6ldi v\u00e1s\u00e1rl\u00f3kat megc\u00e9lz\u00f3, \u00e9s h\u00e1romnegyed r\u00e9szben ma is exportra dolgoz\u00f3 Hilltop olyan vil\u00e1gfajt\u00e1kkal b\u00fcszk\u00e9lkedhet, mint a sauvignon blanc, a pinot gris vagy \u00e9ppen a f\u0171szeres tramini; \u00e9s olyan tradicion\u00e1lis hazai kedvencekkel, mint a cserszegi f\u0171szeres, az Irsai Oliv\u00e9r, vagy a kir\u00e1lyle\u00e1nyka.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Az Agr\u00e1rminiszt\u00e9rium bor\u00e1szati term\u00e9kek prom\u00f3ci\u00f3j\u00e1nak t\u00e1mogat\u00e1s\u00e1ra ki\u00edrt p\u00e1ly\u00e1zat\u00e1n nyertes Hilltop boreduk\u00e1ci\u00f3s kamp\u00e1nyt ind\u00edt az EU orsz\u00e1gaiban. Magyarorsz\u00e1g egyik legnagyobb borbirtok\u00e1n gazd\u00e1lkod\u00f3 c\u00e9g a magyar mellett az eur\u00f3pai fogyaszt\u00f3kat is megsz\u00f3l\u00edtja a bor\u00e1szatnak otthon ad\u00f3 Fels\u0151-Pannon borr\u00e9gi\u00f3 megismertet\u00e9s\u00e9vel \u00e9s azon bel\u00fcl a neszm\u00e9lyi borok n\u00e9pszer\u0171s\u00edt\u00e9s\u00e9vel. A kamp\u00e1ny sor\u00e1n a Hilltop kiemelt figyelmet ford\u00edt a Neszm\u00e9ly OEM<\/p>\n","protected":false},"author":1,"featured_media":31157,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[3],"tags":[224,5519,2019],"class_list":{"0":"post-31156","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-hirek","8":"tag-bor","9":"tag-hilltop","10":"tag-neszmely"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Boreduk\u00e1ci\u00f3s kamp\u00e1nyt ind\u00edt a Hilltop<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dorogimedence.hu\/index.php\/2021\/03\/18\/boredukacios-kampanyt-indit-a-hilltop\/\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:type\" content=\"article\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:title\" content=\"Boreduk\u00e1ci\u00f3s kamp\u00e1nyt ind\u00edt a Hilltop\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:description\" content=\"Az Agr\u00e1rminiszt\u00e9rium bor\u00e1szati term\u00e9kek prom\u00f3ci\u00f3j\u00e1nak t\u00e1mogat\u00e1s\u00e1ra ki\u00edrt p\u00e1ly\u00e1zat\u00e1n nyertes Hilltop boreduk\u00e1ci\u00f3s kamp\u00e1nyt ind\u00edt az EU orsz\u00e1gaiban. 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