{"id":24609,"date":"2020-04-28T12:38:26","date_gmt":"2020-04-28T10:38:26","guid":{"rendered":"http:\/\/dorogimedence.hu\/?p=24609"},"modified":"2020-04-28T12:38:31","modified_gmt":"2020-04-28T10:38:31","slug":"mi-tortenik-a-webshopokkal-a-koronavirus-es-a-karanten-idejen","status":"publish","type":"post","link":"https:\/\/dorogimedence.hu\/index.php\/2020\/04\/28\/mi-tortenik-a-webshopokkal-a-koronavirus-es-a-karanten-idejen\/","title":{"rendered":"Mi t\u00f6rt\u00e9nik a webshopokkal a koronav\u00edrus \u00e9s a karant\u00e9n idej\u00e9n?"},"content":{"rendered":"<p><strong>Naponta l\u00e1tnak napvil\u00e1got \u00faj h\u00edrek Magyarorsz\u00e1gon \u00e9s vil\u00e1gszerte a v\u00edrussal kapcsolatban, de ezek az internetes kereskedelmet, illetve a web\u00e1ruh\u00e1zak m\u0171k\u00f6d\u00e9s\u00e9t alapvet\u0151en nem befoly\u00e1solj\u00e1k. Tank\u00f3 J\u00f3zsef esztergomi online marketing szak\u00e9rt\u0151 szerint egy kis odafigyel\u00e9ssel \u00e9s az online marketing eszk\u00f6z\u00f6k tudatos haszn\u00e1lat\u00e1val m\u00e9g jobban meger\u0151s\u00f6dhet a v\u00e1llalkoz\u00e1sunk a saj\u00e1t piac\u00e1n.\u00a0<\/strong><\/p>\n<p><span style=\"text-decoration: underline; color: #808000;\"><strong>Legy\u00fcnk tiszt\u00e1ban a marketing kiad\u00e1sokkal<\/strong><\/span><\/p>\n<p>Amikor fellend\u00fcl\u00e9s van, \u00e9s p\u00f6r\u00f6g a piac, akkor megtehetj\u00fck, hogy a p\u00e9nzt imidzs rekl\u00e1mokra, illetve egy\u00e9b, kev\u00e9sb\u00e9 m\u00e9rhet\u0151 hat\u00e9konys\u00e1g\u00fa megjelen\u00e9si fel\u00fcletekre k\u00f6ltj\u00fck. Ha viszont cs\u00f6kken a k\u00f6lts\u00e9gkeret, akkor figyelj\u00fcnk jobban oda a marketing keretre, \u00e9s legy\u00fcnk pontosan tiszt\u00e1ban a marketingre elk\u00f6lt\u00f6tt befektet\u00e9s\u00fcnk megt\u00e9r\u00fcl\u00e9s\u00e9vel.<\/p>\n<p><strong>Ezekkel az adatokkal \u00e9rdemes tiszt\u00e1ban lenn\u00fcnk:<\/strong><\/p>\n<ul>\n<li>mennyibe ker\u00fcl nek\u00fcnk egy webshop l\u00e1togat\u00f3,<\/li>\n<li>mennyibe ker\u00fcl egy v\u00e1s\u00e1rl\u00f3,<\/li>\n<li>mennyi a konverzi\u00f3s ar\u00e1nyunk<\/li>\n<li>Mennyi a visszat\u00e9r\u0151 v\u00e1s\u00e1rl\u00f3nk<\/li>\n<li>mennyi az \u00e1tlagos kos\u00e1r\u00e9rt\u00e9k<\/li>\n<li>mennyi az egy v\u00e1s\u00e1rl\u00f3ra jut\u00f3 profit<\/li>\n<\/ul>\n<p><span style=\"text-decoration: underline; color: #808000;\"><strong>Webshop \u00fczemeltet\u00e9s eset\u00e9n nem k\u00e9rd\u00e9s\u2026<\/strong><\/span><\/p>\n<p>Az online marketing eszk\u00f6z\u00f6k \u00e9s online marketing csatorn\u00e1k hat\u00e9kony haszn\u00e1lat\u00e1val magasabb megt\u00e9r\u00fcl\u00e9s, \u00e9s kisebb egy vev\u0151re jut\u00f3 k\u00f6lts\u00e9g \u00e9rhet\u0151 el.<\/p>\n<p>\u00cdgy lehet b\u00e1rmilyen n\u00e9pszer\u0171 a term\u00e9kk\u00f6r\u00fcnk \u00e9s er\u0151s a helyzet\u00fcnk a saj\u00e1t piacunkon, az \u00e1tgondolt online strat\u00e9gi\u00e1val, illetve online marketing eszk\u00f6z\u00f6kben rejl\u0151 lehet\u0151s\u00e9gek kihaszn\u00e1l\u00e1s\u00e1val m\u00e9g t\u00f6bb bev\u00e9telt gener\u00e1lhatunk.<\/p>\n<p><span style=\"text-decoration: underline;\"><span style=\"color: #808000;\"><strong>Ha m\u00e1r van web\u00e1ruh\u00e1zad, akkor mit tegy\u00e9l, hogy kihaszn\u00e1ld a koronav\u00edrus okozta v\u00e1ls\u00e1got?<\/strong><\/span><\/span><\/p>\n<p>Lehet fur\u00e1n hangzik, de ez az egyik legjobb id\u0151szak, hogy m\u00e9g jobban r\u00e1koncentr\u00e1lj az online fel\u00fcleteid fejleszt\u00e9s\u00e9re. Most kell t\u00f6bbet foglalkozni a SEO-val ( keres\u0151optimaliz\u00e1ci\u00f3), itt a lehet\u0151s\u00e9g \u00faj marketing strat\u00e9gi\u00e1t \u00f6ssze\u00e1ll\u00edtani, illetve elkezdeni a \u00faj hirdet\u00e9sek kivitelez\u00e9s\u00e9t. Ha olyan term\u00e9ket \u00e1rulsz, amit karant\u00e9n idej\u00e9n sok rendelnek, akkor n\u00f6veld a hirdet\u00e9si keretedet \u00e9s adj el m\u00e9g t\u00f6bbet. De az sem lehet kifog\u00e1s, hogy pont olyan term\u00e9ket \u00e1rulsz, amit az emberek karant\u00e9n idej\u00e9n kev\u00e9sb\u00e9 rendelnek, mert amikor lecseng a v\u00edrus okozta v\u00e1ls\u00e1g, akkor m\u00e9g t\u00f6bb ember fog a webshopokb\u00f3l rendelni \u00e9s \u00e9rdekl\u0151dni az olyan term\u00e9kek ir\u00e1nt is, amit \u00e9ppen te \u00e1rulsz.<\/p>\n<p>K\u00e9rd\u00e9s, hogy te ekkor ott leszel a Google-ban az els\u0151 keres\u00e9sek k\u00f6z\u00f6tt? Vagy ott leszel a fej\u00fckben azon c\u00e9gek k\u00f6z\u00f6tt, akikre els\u0151k\u00e9nt r\u00e1keresnek?<\/p>\n<p>Ha fejl\u0151dni szeretn\u00e9l \u00e9s talpon maradni, akkor ez nem a visszah\u00faz\u00f3d\u00e1s ideje. Most \u00e9rdemes igaz\u00e1n t\u00f6bb energi\u00e1t beletenni az online marketingbe.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Naponta l\u00e1tnak napvil\u00e1got \u00faj h\u00edrek Magyarorsz\u00e1gon \u00e9s vil\u00e1gszerte a v\u00edrussal kapcsolatban, de ezek az internetes kereskedelmet, illetve a web\u00e1ruh\u00e1zak m\u0171k\u00f6d\u00e9s\u00e9t alapvet\u0151en nem befoly\u00e1solj\u00e1k. Tank\u00f3 J\u00f3zsef esztergomi online marketing szak\u00e9rt\u0151 szerint egy kis odafigyel\u00e9ssel \u00e9s az online marketing eszk\u00f6z\u00f6k tudatos haszn\u00e1lat\u00e1val m\u00e9g jobban meger\u0151s\u00f6dhet a v\u00e1llalkoz\u00e1sunk a saj\u00e1t piac\u00e1n.\u00a0 Legy\u00fcnk tiszt\u00e1ban a marketing kiad\u00e1sokkal Amikor fellend\u00fcl\u00e9s<\/p>\n","protected":false},"author":1,"featured_media":14386,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[3],"tags":[3405,3407,3507],"class_list":{"0":"post-24609","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-hirek","8":"tag-marketing","9":"tag-online-marketing","10":"tag-tanko-jozsef"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mi t\u00f6rt\u00e9nik a webshopokkal a koronav\u00edrus \u00e9s a karant\u00e9n idej\u00e9n?<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dorogimedence.hu\/index.php\/2020\/04\/28\/mi-tortenik-a-webshopokkal-a-koronavirus-es-a-karanten-idejen\/\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:type\" content=\"article\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:title\" content=\"Mi t\u00f6rt\u00e9nik a webshopokkal a koronav\u00edrus \u00e9s a karant\u00e9n idej\u00e9n?\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:description\" content=\"Naponta l\u00e1tnak napvil\u00e1got \u00faj h\u00edrek Magyarorsz\u00e1gon \u00e9s vil\u00e1gszerte a v\u00edrussal kapcsolatban, de ezek az internetes kereskedelmet, illetve a web\u00e1ruh\u00e1zak m\u0171k\u00f6d\u00e9s\u00e9t alapvet\u0151en nem befoly\u00e1solj\u00e1k. Tank\u00f3 J\u00f3zsef esztergomi online marketing szak\u00e9rt\u0151 szerint egy kis odafigyel\u00e9ssel \u00e9s az online marketing eszk\u00f6z\u00f6k tudatos haszn\u00e1lat\u00e1val m\u00e9g jobban meger\u0151s\u00f6dhet a v\u00e1llalkoz\u00e1sunk a saj\u00e1t piac\u00e1n.\u00a0 Legy\u00fcnk tiszt\u00e1ban a marketing kiad\u00e1sokkal Amikor fellend\u00fcl\u00e9s\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dorogimedence.hu\/index.php\/2020\/04\/28\/mi-tortenik-a-webshopokkal-a-koronavirus-es-a-karanten-idejen\/\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:site_name\" content=\"Dorogi-medence Region\u00e1lis H\u00edrport\u00e1l\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/dorogimedence\/\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-28T10:38:26+00:00\" class=\"yoast-seo-meta-tag\" \/>\n<meta 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