{"id":14896,"date":"2019-02-15T15:34:30","date_gmt":"2019-02-15T14:34:30","guid":{"rendered":"http:\/\/dorogimedence.hu\/?p=14896"},"modified":"2019-02-15T15:35:26","modified_gmt":"2019-02-15T14:35:26","slug":"milyen-eszkozokkel-hirdetheted-online-dorogi-vallalkozasod-2019-es-trendek","status":"publish","type":"post","link":"https:\/\/dorogimedence.hu\/index.php\/2019\/02\/15\/milyen-eszkozokkel-hirdetheted-online-dorogi-vallalkozasod-2019-es-trendek\/","title":{"rendered":"Milyen eszk\u00f6z\u00f6kkel hirdetheted online dorogi v\u00e1llalkoz\u00e1sod? – 2019-es trendek"},"content":{"rendered":"

Chatbotok, \u00e9l\u0151 vide\u00f3k, hirdet\u00e9sekben fokozottabb szem\u00e9lyre szabotts\u00e1g, ezeket a lehet\u0151s\u00e9geket haszn\u00e1lhatjuk ki 2019-ben az online marketingben.<\/strong><\/p>\n

Hogy ez b\u0151vebben mit jelent azt az al\u00e1bbi cikkben gy\u0171jt\u00f6tt\u00fck \u00f6ssze Tank\u00f3 J\u00f3zsef esztergomi online marketing szak\u00e9rt\u0151 seg\u00edts\u00e9g\u00e9vel.<\/em><\/p>\n

Mesters\u00e9ges intelligencia az online hirdet\u00e9sekben<\/strong><\/span><\/p>\n

A mesters\u00e9ges intelligencia haszn\u00e1lat\u00e1val szem\u00e9lyre szabottabb \u00fczeneteket, hirdet\u00e9seket k\u00e9sz\u00edthet\u00fcnk \u00e9s jobb elemz\u00e9seket, statisztik\u00e1kat kaphatunk. Plusz ezek a hirdet\u00e9si rendszerek k\u00e9pesek saj\u00e1t maguk elemz\u00e9s\u00e9re, a tanul\u00e1sra \u00e9s fejl\u0151d\u00e9sre, hogy egyre jobb hat\u00e9konys\u00e1ggal tudj\u00e1k a potenci\u00e1lis \u00e9rdekl\u0151d\u0151ket aj\u00e1nlatunk, weboldalunk fel\u00e9 terelni. M\u00e1r most is el\u00e9rhet\u0151k ezek a hirdet\u00e9si funkci\u00f3k a Facebook, illetve Google Ads fel\u00fcletein, ahol automatiz\u00e1lhatunk \u00e9s \u201cokos\u201d kamp\u00e1nyokat is futtathatunk.<\/p>\n

Chatrobot – vagy r\u00f6viden Chatbot<\/strong><\/span><\/p>\n

Amikor a felhaszn\u00e1l\u00f3 p\u00e9ld\u00e1ul c\u00e9ges Facebook oldalunkon, illetve Messengeren kereszt\u00fcl kapcsolatba l\u00e9p c\u00e9g\u00fcnkkel, akkor azonnali vagy r\u00f6vid id\u0151n bel\u00fcli v\u00e1laszt v\u00e1r t\u0151l\u00fcnk, melyet nem k\u00f6nny\u0171 mindig teljes\u00edteni. Viszont ha a v\u00e1laszt nem kapja meg, akkor k\u00f6nnyen tov\u00e1bb \u00e1ll.\u00a0 Az id\u0151 szerepe itt k\u00fcl\u00f6n\u00f6sen fontos, hiszen ha hossz\u00fa ideig marad megv\u00e1laszolatlan a k\u00e9rd\u00e9s, akkor nagyon nagy a lemorzsol\u00f3d\u00e1s es\u00e9lye. A chatbotok alkalmaz\u00e1sa az\u00e9rt egyre n\u00e9pszer\u0171bb, mert az \u00e1ltal\u00e1nos, gyakran feltett k\u00e9rd\u00e9sekre azonnali v\u00e1laszt tudnak biztos\u00edtani az \u00e9rdekl\u0151d\u0151knek \u00e9s amennyiben egy k\u00e9rd\u00e9sre nem tud v\u00e1laszolni az el\u0151re beprogramozott lehet\u0151s\u00e9gek alapj\u00e1n, akkor a telefonh\u00edv\u00e1s, vagy e-mailes kapcsolat fel\u00e9 tereli a k\u00e9rdez\u0151t. A Chatbotok haszn\u00e1lata felhaszn\u00e1l\u00f3i oldalr\u00f3l is egyre n\u00e9pszer\u0171bb, \u00edgy \u00e9rdemes vel\u00fck pr\u00f3b\u00e1t tenni. A ManyChat \u00e9s a Chatfuel a k\u00e9t legn\u00e9pszer\u0171bb chatbot k\u00e9sz\u00edt\u0151 szolg\u00e1ltat\u00e1s.<\/p>\n

\u00c9L\u0150 vide\u00f3k<\/strong><\/span><\/p>\n

A 2018-as trendeket folytatva az idei \u00e9vben is el\u0151bb n\u00e9z\u00fcnk majd meg egy vide\u00f3t, mint olvasunk el egy cikket. A Facebook 2016 elej\u00e9n tette el\u00e9rhet\u0151v\u00e9 az \u00e9l\u0151 vide\u00f3z\u00e1s lehet\u0151s\u00e9g\u00e9t. Az aktu\u00e1lis szok\u00e1sok figyelembe v\u00e9ve n\u00e9pszer\u0171s\u00e9g\u00fck egyre csak n\u00f6vekszik, amit a Facebook tov\u00e1bb seg\u00edt folyamatos \u00faj funkci\u00f3k fejleszt\u00e9s\u00e9vel. R\u00e1ad\u00e1sul organikus el\u00e9r\u00e9s\u00e9ben is az \u00e9l\u0151 vide\u00f3kat prefer\u00e1lja a Facebook, \u00edgy ha eddig nem tett\u00fck meg, j\u00f6v\u0151re mindenk\u00e9pp \u00e9rdemes adni neki egy es\u00e9lyt. Vagyis egy-egy vide\u00f3nk v\u00edrusszer\u0171en k\u00f6nnyen elterjedhet, ha megfelel\u0151 min\u0151s\u00e9g\u0171 anyagot k\u00e9szit\u00fcnk.<\/p>\n

\"\"<\/p>\n

Influencer – Legy\u00e9l v\u00e9lem\u00e9nyvez\u00e9r<\/strong><\/span><\/p>\n

Az influencer marketing 2018-ban robbant be igaz\u00e1n a k\u00f6ztudatba \u00e9s sikereit l\u00e1tva b\u00e1tran mondhatjuk, hogy 2019-ben is egyre n\u00f6vekedni fog n\u00e9pszer\u0171s\u00e9ge. Egyre t\u00f6bb c\u00e9g igyekszik megkeresni n\u00e9pszer\u0171, befoly\u00e1sos online v\u00e9lem\u00e9nyvez\u00e9reket, akiken kereszt\u00fcl term\u00e9szetes m\u00f3don juttathatj\u00e1k el term\u00e9k\u00fcnket, szolg\u00e1ltat\u00e1sukat a c\u00e9lk\u00f6z\u00f6ns\u00e9g\u00fckh\u00f6z. Ez az online jelenl\u00e9t \u00e9s m\u00e1rkatudatoss\u00e1g kiterjeszt\u00e9s\u00e9t jelenti. Az influencer marketingben a sok lehet\u0151s\u00e9g mellett nagyon sok buktat\u00f3 is van. Fontos ut\u00e1nan\u00e9zni: az influencer k\u00f6vet\u0151 b\u00e1zis\u00e1nak, statisztik\u00e1kat, elemz\u00e9seket k\u00e9rni. Megb\u00edzhat\u00f3s\u00e1ga \u00e9s hiteless\u00e9ge is vizsg\u00e1land\u00f3 szempont. Ma m\u00e1r a potenci\u00e1lis influencer kiv\u00e1laszt\u00e1sa \u00e9s megtal\u00e1l\u00e1sa t\u00f6bb gy\u0171jt\u0151 online platformon kereszt\u00fcl k\u00f6nnyebb feladat, illetve a megb\u00edzhat\u00f3s\u00e1guk is k\u00f6nnyebben ellen\u0151rizhet\u0151.<\/p>\n

Helyi h\u00edrport\u00e1lok<\/strong><\/span><\/p>\n

A Dorog \u00e9s k\u00f6rny\u00e9kbeli v\u00e1llalkoz\u00e1sok helyi h\u00edrport\u00e1lokon is hirdethetnek. A dorogimedence.hu oldalon egy-egy PR-cikk sokkal hat\u00e1sosabb lehet, mint a nyomtatott \u00fajs\u00e1g, hiszen szinte mindenkihez azonnal el\u00e9rhet. A h\u00edrport\u00e1lnak a Facebookon 3500 k\u00f6vet\u0151je van, \u00edgy a cikk megoszt\u00e1s\u00e1val m\u00e9g nagyobb n\u00e9pszer\u0171s\u00e9gre lehet szert tenni.<\/p>\n

Term\u00e9szetesen m\u00e9g sokkal t\u00f6bb izgalmas online marketing eszk\u00f6zt tartogat 2019. Most csak a teljess\u00e9g ig\u00e9nye n\u00e9lk\u00fcl n\u00e9h\u00e1ny izgalmasabbat emelt\u00fcnk ki. Ha k\u00e9rd\u00e9s mer\u00fcl fel a lehet\u0151s\u00e9gekkel kapcsolatban, b\u00e1tran tedd fel k\u00e9rd\u00e9sedet Tank\u00f3 J\u00f3zsefnek e-mailben: tankojozsef@<\/span>gmail.com<\/a><\/span>.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Chatbotok, \u00e9l\u0151 vide\u00f3k, hirdet\u00e9sekben fokozottabb szem\u00e9lyre szabotts\u00e1g, ezeket a lehet\u0151s\u00e9geket haszn\u00e1lhatjuk ki 2019-ben az online marketingben. Hogy ez b\u0151vebben mit jelent azt az al\u00e1bbi cikkben gy\u0171jt\u00f6tt\u00fck \u00f6ssze Tank\u00f3 J\u00f3zsef esztergomi online marketing szak\u00e9rt\u0151 seg\u00edts\u00e9g\u00e9vel. Mesters\u00e9ges intelligencia az online hirdet\u00e9sekben A mesters\u00e9ges intelligencia haszn\u00e1lat\u00e1val szem\u00e9lyre szabottabb \u00fczeneteket, hirdet\u00e9seket k\u00e9sz\u00edthet\u00fcnk \u00e9s jobb elemz\u00e9seket, statisztik\u00e1kat kaphatunk. Plusz ezek<\/p>\n","protected":false},"author":1,"featured_media":14386,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[2,3],"tags":[15,398,3405,1627,3506,676,3507],"class_list":{"0":"post-14896","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-dorog","8":"category-hirek","9":"tag-dorog","10":"tag-hirdetes","11":"tag-marketing","12":"tag-media","13":"tag-pr-cikk","14":"tag-reklam","15":"tag-tanko-jozsef"},"yoast_head":"\nMilyen eszk\u00f6z\u00f6kkel hirdetheted online dorogi v\u00e1llalkoz\u00e1sod? - 2019-es trendek<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dorogimedence.hu\/index.php\/2019\/02\/15\/milyen-eszkozokkel-hirdetheted-online-dorogi-vallalkozasod-2019-es-trendek\/\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:type\" content=\"article\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:title\" content=\"Milyen eszk\u00f6z\u00f6kkel hirdetheted online dorogi v\u00e1llalkoz\u00e1sod? - 2019-es trendek\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:description\" content=\"Chatbotok, \u00e9l\u0151 vide\u00f3k, hirdet\u00e9sekben fokozottabb szem\u00e9lyre szabotts\u00e1g, ezeket a lehet\u0151s\u00e9geket haszn\u00e1lhatjuk ki 2019-ben az online marketingben. Hogy ez b\u0151vebben mit jelent azt az al\u00e1bbi cikkben gy\u0171jt\u00f6tt\u00fck \u00f6ssze Tank\u00f3 J\u00f3zsef esztergomi online marketing szak\u00e9rt\u0151 seg\u00edts\u00e9g\u00e9vel. Mesters\u00e9ges intelligencia az online hirdet\u00e9sekben A mesters\u00e9ges intelligencia haszn\u00e1lat\u00e1val szem\u00e9lyre szabottabb \u00fczeneteket, hirdet\u00e9seket k\u00e9sz\u00edthet\u00fcnk \u00e9s jobb elemz\u00e9seket, statisztik\u00e1kat kaphatunk. 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